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Look Your Best—Always

Seven out of 10 respondents in Mintel study rely on beauty products for daily usage.

The reasons for using beauty products are different for every women. Whether it is to enhance, to cover up, to join a trend or to express individuality, new research from Mintel reveals that seven in 10 US female beauty consumers (71 percent) agree that it’s important to always look their best when leaving the house. What’s more, 69 percent say that they get a boost of self esteem from using beauty products. In addition to looking their best, female beauty product consumers value originality ...

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